Scion was a car company that operated under the Toyota brand, with a focus on targeting younger and more urban consumers. Launched in 2003, Scion quickly gained attention for its unique approach to marketing and its lineup of affordable and customizable vehicles. The brand emphasized personalization and allowed customers to customize their Scion cars with various accessories and options. Scion's models, such as the xB and tC, appealed to the youth market with their distinctive designs and sporty features. However, despite its initial success, Scion faced challenges in recent years, and Toyota made the decision to discontinue the brand in 2016. Although no longer in production, Scion left a lasting impact on the automotive industry with its innovative marketing strategies and its ability to connect with a younger generation of car buyers.